As a Melbourne-based Senior UX, UI & Product Designer with over 16 years of experience, I specialize in crafting innovative, human-centered digital experiences that resonate with users and drive business success.

With a rich history of delivering impactful solutions across diverse industries, I excel in user experience design, research, customer journey mapping, persona development, information architecture, wireframing, prototyping, and responsive design. My approach is rooted in a deep understanding of user behavior and design thinking principles, ensuring every project not only meets but exceeds user expectations. My goal is to create engaging, memorable experiences that deliver measurable value to users and stakeholders alike.

I’ve had the privilege of collaborating with top organizations, including SERV (Secure Electronic Registry Victoria), Connective, QSR, Cognizant Softvision, Manulife, AusNet Services, the Victorian Electoral Commission (VEC), Britax, La Porchetta, and AirLink. My work has consistently enabled these organizations to navigate and thrive in their digital transformation journeys.